6 TikTok Shop Frameworks For Viral Content

TikTok shop frameworks for viral content are the closest thing you’ll get to a cheat sheet. Why? Because if you want to make big money on TikTok Shop as an affiliate, it boils down to just three things. 

1. Identifying products that are already performing. 

2. Identifying frameworks that are already working for other people. 

3. Taking those frameworks and coupling them with proven products.

   
   

Then, rinse and repeat at scale.

We’ve already laid out exactly how to find winning TikTok shop products, so today we’re diving into the second point — identifying frameworks and hooks that are already working. 

Over the last few months, we’ve analyzed the top-performing videos to understand exactly what sets them apart: our latest YouTube video breaks down 12 different videos crushing it right now.

From dissecting these winning TikTok’s (and 100s of others) — we’ve started to see the same frameworks crop up time and time again in top performing videos.

Today, we’re running through a few of these frameworks. Aka, the cheat sheets.

But first, why should you use TikTok shop frameworks?

One reason, and it’s super simple. 

TikTok shop frameworks cut out the learning curve.

There is little to gain from reinventing the wheel on a platform like TikTok Shop. If you want to maximize your earning potential as a TikTok shop affiliate while it's still hot (and before any more talk of a TikTok ban in the US) then you need to do what has already been tried and tested.

You do this by replicating the approaches in winning videos.

So, what do these approaches look like?

TikTok Shop frameworks for viral content

We’ll use the term ‘framework’ loosely here. By framework we just mean an approach to selling: this might be a video theme, a specific hook or a creative element in your content. 

Some of the most successful in top performing shop content right now include:

1. Reverse Hooks

2. Engagement Bait

3. Trendjacking

4. Us vs Them

5. Price Comparisons

Reverse Hooks

The reverse hook is a really common video style that works super well across TikTok shop. Typically videos using a reverse hook will use an initial hook that has a negative sentiment. This negative sentiment is turned around in a 360 to reflect promote the product. These will go like…

• Please be careful if you get these digestive enzymes from TikTok shop… (I’ve not left the toilet in three days.)

• I HATE this soap. (The smell lingers for so long people keep stopping me to ask what perfume I’m wearing.)

• This mattress is making me late to work every day… (I’m having the best sleeps of my life, there’s no way I’m getting up for my alarm)

  
  

This framework is a go-to on the platform, but despite its high usage it’s still a really effective way to engage viewers. 

Us vs Them

This framework creates a sense of community and alignment with the viewer. It effectively positions your recommended product as a smarter choice, contrasting it with the alternatives presented by the "them." By them, we mean a common ‘enemy’ — high prices, mainstream retailers etc.

It's not about creating negative sentiment towards others but highlighting the advantages the creator and the audience share by choosing the presented product.

Let’s take Abby’s video as an example. Abby, a top TikTok Shop creator, utilized this framework by contrasting her offer with Ulta's pricing. The approach was not to demean Ulta but to showcase the value TikTok Shop provides, effectively making viewers feel part of an exclusive group privy to special deals.

Engagement Bait

Next up, engagement bait. With this, you’re essentially looking to increase interaction in the comments. encompasses strategies designed to increase viewer comments and interactions on TikTok videos. Common tactics include:

A story with a twist: We know storytelling performs well on TikTok — especially when a story is polarizing. A backstory, whether true or fabricated, invites comments about the narrative rather than the product itself.

Physical anomaly as a focal point: Adding physical anomalies without addressing them really gets viewers intrigued. Something as small as a visibly injured finger or bruised eye  — without explaining what happened —  can lead to enough speculation in the comments to send your video to the moon.

Say it wrong: Intentionally mispronouncing a common word repeatedly (e.g., "wallet" as "willid") can confuse viewers, leading to a surge in comments discussing the pronunciation. This tactic not only engages but also subtly reinforces the product.

Trendjacking

Trend jacking involves leveraging currently trending topics or events to capture audience attention and link it back to your product. This is a great method to give your video more legs in the algorithm and jump on the back of something already being talked about. For example…

• Solar Eclipse: Link a product, like a backup power battery pack, to a trending event such as a solar or lunar eclipse by suggesting the need for preparedness during such unusual occurrences.

• Coachella: Clothing, accessories and make-up will have their time to shine here. Right now TikTok trends are showing an increase in searches for ‘Coachella outfits’ as audiences wait for their favorite creators to upload their daily looks. Perfect chance to take advantage of this.

• TikTok Ban: Capitalize on the ongoing discussions around potential TikTok restrictions to promote products, suggesting companies might be offering discounts to clear stock.
  
  

You can utilize tools like Google Trends and Creator Insights to identify exactly what people are searching for at any given moment.

Price Comparisons

The final framework is one you’ll find woven through 90% of winning TikTok shop videos. Price comparisons. Highlighting sales, discounts, and exclusive deals can significantly boost viewer interest and sales conversions. This will look different for every video, but might include…

Showing real prices in store: Demonstrating the price of similar items in physical stores (e.g., Target) can illustrate the savings in an authentic and convincing way. 

Highlight Sales and Discounts: Emphasize the sale price of products on TikTok Shop, especially if it’s a significant reduction from the usual selling price. Mentioning flash sales, coupons, or limited-time offers creates urgency and encourages quick action from viewers.

Use Side-by-Side Comparisons: Presenting the product alongside its more expensive counterparts or previous versions highlights the savings or improvements. This visual comparison can make the benefits of the featured product more tangible to the audience.

And there we have it. Five frameworks you can use right now to significantly improve the performance of your TikTok shop content. 

But, why stop there? We’ve recently launched TikTok Shop: The Sauce in The Academy — a 13 module course where we walk you through 12 frameworks with examples. Get access for just $30 for your first month. We’ll see you in there.