How to use LinkedIn to land UGC Clients
Published November 6, 2022
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LinkedIn is the most underrated platform for creators, hands down.
Lately, we've been seeing creators in our community landing massive deals from LinkedIn...
And today I'm going to be walking you through the exact process to get started and land your first deal from the platform.
Just "getting on LinkedIn" isn't going to cut it.
Here is the exact process that you should follow to land UGC clients from LinkedIn:
- Profile Setup and Optimization
- Authority Building Content
- Connection Requests
Step 1: Profile Setup and Optimization
Like all platforms, you're going to need an optimized profile.
Here are our 4 keys to a strong profile:
- Professional Headshot (close-up, bright, smiling)
- Optimized Bio
- Banner (not generic)
- Featured section (links to your portfolio)
I recommend having your profile image match all of your other socials - you want to create consistency here.
Your bio can be simple. Just mention what you do and who you serve.
Make your banner pop. Don't just put, "UGC Creator"
We want to use this real estate to stand out.
The banner is the largest part of the page when someone visits your profile. Let's use this to grab their attention.
Worked with over 200 brands? Put it in the banner.
Have over 10M monthly views? Put it in the banner.
You were featured in a Forbes article? Put it in the banner.
Another under-utilized section of the LinkedIn profile is the featured section.
As a user scrolls through your profile, the featured section will stand out. We want to use this to showcase results, portfolio, or recent case studies.
Step 2: Authority Building Content
This is where a lot of people fail.
Just because LinkedIn is a "business platform" doesn't mean you have to drastically change your tone, style, or creation process.
Your content should show examples of past work, showcase your personality, and establish yourself as an authority in the space.
Start to study your LinkedIn feed and see what works well for other creators.
Remember, this isn't TikTok.
You can't just take all of your videos and post them to LinkedIn with no additional context and expect it to work.
I recommend posting mostly text-based posts with images, while sprinkling in a few videos of successful past collabs and high-performing UGC videos.
Step 3: Connection Requests
Once you have a strong profile and content, it's time to start connecting with decision makers.
You can do this by searching for relevant brands in your niche, then going to the people section.
Depending on the size of the company, you'll want to connect with leadership on the marketing team, and even CEOs and founders.
I recommend sending around 10-20 connection requests daily.
We're essentially building a targeted audience of brands that we want to work with.
Leave those connection request notes blank. Unless it's hyper personalized, the connection request notes often come off as spammy.
Step 4: Outreach
If you nail step 1, and repeat steps 2 and 3 daily, you should have LinkedIn inbounds within the first 30 days.
But now, let's pour some gas on the fire.
Time to turn on the outreach.
Instead of doing cold email outreach with brands who have no idea who we are, we're going to do outreach to all of our current LinkedIn connections.
This is a nice warm audience...
A bunch of executives and marketing team members at brands that you want to work with that have been seeing your content for the past month.
- LinkedIn is one of the best platforms for landing UGC deals.
- You can build a targeted audience of decision makers.
- 4 Step Process to succeeding with LinkedIn:
1. Optimize Profile
2. Authority Building Content
3. Connection Requests