5 UGC Pitch Templates To Land Your Dream Client

When was the last time you sent a UGC pitch email that you just knew was going to work? 

Crafting a compelling pitch is a skill that can make the difference in securing partnerships that pay the big bucks, or being ghosted. But, crafting the perfect pitch is a skill many creators fall short on (until today).

If you’re tired of pitching brands and not getting a reply, this guide is for you. We’ll run through the perfect pitch recipe and show you exactly how to put it into action with pitch templates from real creators. 

Let’s get it.

What Is A UGC Pitch?

When we’re talking about a UGC pitch we’re just talking about the email sent to a decision makers at brands or agencies to pitch your services as a UGC creator. 

It’s short, sweet and to the point.  Here’s a UGC pitch email example:

What Your Pitch Should Look Like

A UGC pitch email template should grab the attention of the brands and be that first step in convincing them they should work with you, instead of every other creator landing in their inbox.

There are several key elements that brand pitch emails should include, from top to bottom:

1. Strong subject line

The subject line of a brand pitch email is just as important as the pitch itself. It determines whether the email will be opened. A recent survey found that 75% of all emails never get read. How do you get read? Invoke curiosity. While it needs to be congruent with what you’re going to be saying in the email, your subject line doesn't need to give everything away. 

Leave them wanting more… 

Great examples include: 'Quick Question Mark', 'Mark - content?' and 'Mark - saw your Facebook ad…'

Avoid subject lines like: URGENT: Open Immediately, Fwd: Fwd: Fwd: [Irrelevant Subject] and ugc opportunity.

2. Personalization

We’ve all received a blanket copy and paste email before. You know the one. Generic, not personalized and frankly, not worth my time reading. If you want someone to take the time to read your pitch, add a personal touch.

Address them by name, and reference something about the brand or product. For example:

"Hey Michael! I can’t seem to escape your FS Green ads - I must be bang on your target demographic."

3. Who, What, Why

The introduction of a UGC pitch email should get straight to the point of who you are and what you do. 

Keep this short, the brand doesn't care about you — they care about what you can do for them.

Get to the point, and fast. Who are you, and why are you reaching out?

"I’m a content creator in the fitness space who’s worked with over 40 health & wellness brands in the last year. I know I could make your company an ad that would convert much better than your current creative."

3. Social Proof

If you’re telling a brand that you think you could make them a killer TikTok ad, then you’re going to need to back that up with results. 

This could look like ‘I’ve worked with X brand’ or ‘I’ve achieved X ROAS’ or even a reference to a recent video you posted on your own account that took off. 

Utilize data from your best UGC case studies, but don’t overthink it too much.

4. CTA

Round off with a call-to-action (CTA) that clearly states what you want the brand to do. If you were a busy brand owner, which of the following CTA’s are you more likely to reply ‘hell yes’ too?

A) Free for a 30 minute call this week?

b) I’ve made a handful of viral videos in the same niche - I have a few ideas that I think could work well for you too, can I send them over?

30 minute call? Hell no. Don’t ask them to give up their time, or to look at your portfolio. Instead, offer to give them more value. 

From the first email, you’re just looking for the nod.

Sounds simple enough, right?

Let’s take a look at a few creator pitches in action.

Top UGC Pitch Email Templates

Let’s pull that all together now.

These are just the brand pitch email templates to get the ball rolling — remember, add your own personal touch.

For The Beauty Industry

The beauty industry is saturated, big time. 

If you’re going to stand out, you need to be able to talk about the return you’re going to provide the brand. We are not going to be able to provide that guaranteed return with pretty content.

For The Travel Industry

For travel UGC, you’re going to be pitching to individual hosts or hoteliers in the industry. So, the value you can offer them will be different for each one. When you’re researching, consider what you bring to the table.

Do they have professional imagery, but are missing the human touch needed to bring them to life on social media? Are they missing lifestyle images, or do they have no organic presence on social media?

You can fill any of these gaps for them, and that’s what you sell.

For The Fitness Industry

Before you get to pitching for fitness/sports work, really put yourself in the mind of the end target audience. If you’re in peak physical shape, you’re probably best primed to create content that is aspirational. If you’re not in peak physical shape, you’re even more primed to create content that covers the early stages of getting fit. 

Don’t be afraid to reference that in your pitch.

For The Tech Industry

This could be physical tech products, or UGC for apps and digital solutions, but your approach to pitching should be largely the same. 

Tech companies will often have significant budgets, but will look to see evidence of direct returns, whether that be in revenue, or app downloads.

Finally…Remember The Goal

Before you hit the ground running with these pitch templates, I want to make sure you’re crystal clear on the goal. A lot of new UGC creators get this wrong.

Most people think that when they send that first pitch email, they are trying to close the deal. Get a partnership. Signed, sealed and delivered. 

That’s not the goal.

The goal of an initial pitch is to start a conversation.

You are just looking to get some sort of reply. Because of this, you can’t go too hard. As a rule of thumb, the longer the email, the less likely you are going to get a response. 

Keep it as short as possible while bringing in your necessary elements. 

The person reading your email will be more willing to respond if they quickly understand who you are and what you do.

Ready To Pitch?

These pitch templates won’t necessarily work for you, or for the brands you’re pitching to. Each email you send should be tweaked (or overhauled) to be relevant to the decision maker. 

The more research you do before you hit send, the more likely you are to get a reply. Remember:

• A strong subject line is make or break, do this well

• Weave in social proof that backs up what you want to do for them

• Include a clear CTA that doesn’t add extra work to their plate 

Follow best practices: keep the email short and to the point, and don’t be generic. 

PS. If you’re looking for more hands-on guidance for your UGC pitch, join The Academy. With our expert coaches and a community of experienced creators on-hand to critique your pitch, you’ll be landing your dream clients in no time.